SEO stands for Search Engine Optimisation. That means: all activities that contribute to improving your organic visibility within search engines. With SEO, your website will score higher in Google without spending anything on advertising. We optimise your website in such a way that a higher position in Google and other search engines is guaranteed. You won’t pay costs per click for this, but you will still get more visitors.
97% of all internet users use search engines. Therefore, it is important to be visible. Optimising your website contributes to a sustainable growth of website visitors. Long term, this ensures a growing and competitive advantage and you support your marketing mix with an excellently visible website.
Benefits of SEO
More relevant traffic to your website
Enhances your other marketing channels
How do we proceed?
In phase 1, we discuss your wishes and what you want to accomplish with search engine optimization. There can be many reasons for wanting to outsource this. Your objectives, difficulties and wishes are important here.
Organising and setting up systems
Before we can start the analysis, it’s important that we’ve set up the necessary tools and systems. We use Google Analytics, Google Search Console, Semrush and Moz, among others. We will make sure all systems are properly set up, so that we can not only analyse, but monitor as well.
Before we can meet your specific requirements, it is important that we have identified the current situation. We do this by using a baseline measurement, where we prioritise activities. Together, we decide how to proceed.
During the optimisation we work on the most important priorities. We make sure that the technical side of the website is functioning properly, we undertake content related activities and we work on a strong link profile.
Evaluating & reporting
Based on multiple plans we decide where we focus the SEO activities. We report and discuss this with you every week or month. In doing so, we make sure that you are aware at all times of our activities and the results of your organic visibility.
What can Prodos do for you?
Do you want your website to have a high position in Google, when people search for your product or service? Contact one of our search engine experts.
Dokter.nl is one of the largest health platforms in the Netherlands, bringing together health care consumers and care providers for over 15 years. It has an active health community with an average of 2 million visits per month. The medical forum is a digital meeting place, where visitors with health questions can exchange ideas with peers and experienced experts. For this wonderful health platform, we think along and help develop new strategies and campaigns to improve Dokter.nl and generate more income. Various campaigns have since emerged from the collaboration with Dokter.nl. Among other things a content and health insurance campaign in collaboration with Independer and a lead generation campaign for Mantelzorgcontact. In addition, Prodos helped raise the social media activities of Dokter.nl to a new level, as a result of which the number of followers has more than doubled on Facebook.
Loods 5 has been around since 1999. What started as a factory outlet has grown into a fully-fledged home furnishing store where you can go to with every housing wish. In the stores and online you can find new furniture and home accessories, but also a lot of inspiration. Prodos supports Loods 5 in providing insight into and analysing the available online data. Based on this, new and more accurate decisions can be made that contribute to the exponential online growth of one of the largest online living & inspiration platforms in the Netherlands.
McGregor is one of the largest fashion brands in the Netherlands. The company wants to fully perform with their new webshop. We support the Dutch webshop in the area of conversion optimization. We draw up hypotheses and test them by means of A/B tests. By improving various aspects of the website, we contribute to the incremental improvement of the overall conversion rate on the webshop.
Koffievoordeel en Koffiemarkt are two labels of E-luscious and they focus on the sale of coffee and accessories on the Dutch and Belgian market. We are responsible for the full online performance for both labels. Prodos works on a daily basis to maximise the results from all advertising, affiliate and shopping campaigns.
Artnight is an international platform for and by painters. Experienced painters can offer workshops to a wide audience on this platform. These unique workshops are offered at the most beautiful and inspiring locations. Prodos is responsible for generating more quality traffic to the website of Artnight, with the aim of filling the various workshops with participants. The emphasis is on the effective deployment and expansion of the various social campaigns in the Facebook and Instagram network.
De Wijnbeurs is a webshop that focuses on the online sale of wine in the Netherlands and Belgium. They imported directly without the intervention of other parties. Prodos is responsible for the performance of the Shopping and Search campaigns within the Google search network. In addition, Prodos also advises on the use of other online marketing channels.
RE / MAX Totaal Makelaars is the largest broker in Rotterdam and surroundings with the most local approach. In close cooperation, Prodos is responsible for maximising online visibility and realising leads. For this, Prodos uses effective lead generation, branding and retargetting campaigns via Google, Facebook and Instagram.
Shop4moms.nl is a webshop in revolutionary baby products. 4moms is a fast growing company that changes the way parents think about baby supplies by creating remarkably better products! Prodos has created a completely new webshop for 4moms in the Netherlands and Belgium. In addition, we are currently helping with search engine marketing and social media marketing to reach the right target group and generate as many online sales as possible.
LinkPizza is Holland’s largest marketplace for authentic sponsored content where advertisers and influencers can find each other. Prodos does performance based lead generation for LinkPizza. Our job is to ensure sufficient new growth of advertisers and agencies as well as influencers and publishers on the LinkPizza platform. We also think along on a strategic and executive level.
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