Marketing Automation

You’ve probably already heard that you need to get started with marketing automation. But what is marketing automation, and how does it contribute to your results?

Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. It ensures that you send personalized messages with relevant content. Or as we say: Thanks to marketing automation you send the right message to the right person at the right time.

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Marketplace marketing

Marketplaces such as Amazon, eBay, Fonq and Bol.com are becoming more and more popular, due to the fact that these platforms enable you to reach millions of people at once. 

Advertising on these websites has a lot of potential, such as increased revenue. But research has also shown that consumers often start their online search on marketplaces instead of search engines. Being visible on these websites is becoming increasingly important. 

Want to know what marketplaces can do for your organisation? Request our free and extensive marketplace potential check!

In an extensive document we explain your products’ potential on marketplaces. By submitting your information on the form on the right, you will receive a report in PDF format as soon as possible!

Advantages

  • Large, international reach
  • An extra sales channel and more revenue versus a low financial risk.
  • Fully controlled product list and pricing
  • Real time sales overview and stock management / integration

Channable

We use Channable for feed management, it’s the easiest connection between your CMS and comparison sites, affiliate networks and marketplaces. This tool effectively helps developing and optimising your data feed. That enables you to advertise more easily. Your stock is also adjusted simultaneously, this ensures that your stock and information are always up to date, on all channels. We are an official Channable partner.

Want to work on your feed marketing?

Want to know what marketplaces can do for your business? Request our free and extensive marketplace potential check!

By submitting your information on the form on the right, you will receive a report in PDF format as soon as possible! You can also contact our marketplace expert Danny van Veen directly instead, if that’s what you prefer.

How do we proceed?

  1. Strategy

    Together, we determine a strategy that suits your objectives. We take a look at your budget and available possibilities. We find out where your target audience is concentrated and which channels have most potential
  2. Setting up & connecting systems

    We will start working on your campaign. We connect your online store and CMS system to the marketplaces you selected. We will also set up IT systems in such a way that everything works flawlessly. You will always have a real time connection with your own online store and your stock.
  3. Transferring products

    When all systems have been connected and elaborately tested, we launch the product portfolio. We set up a storefront and other matters as well.
  4. Maintenance

    Every month we take a look at the marketplaces you are connected to. We optimise the product range and price strategies. We advertise and provide maintenance if needed. Of course, if you have any questions, you can always get in touch with us.

Curious about the possibilities?

Do you want to grow using marketplaces or do you want to know more about the possibilities? Get in touch with our marketplace expert Danny van Veen.

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Our expertise

Feed management

What is feed management? Feed management is collecting and automatically using a website’s product database. A data feed is a product database’s export file. This automated file contains the products’ …

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Email marketing

Here’s how to use email marketing the right way When we set up your email campaign, we make sure that the customer or prospect receives the right message at the …

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Amazon advertising

Are you interested in Amazon advertising or are you already advertising on Amazon, but are you not satisfied with your ROI? Our experts can give you advice about your campaign …

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Our work

Dokter.nl

Dokter.nl is one of the largest health platforms in the Netherlands, bringing together health care consumers and care providers for over 15 years. It has an active health community with an average of 2 million visits per month. The medical forum is a digital meeting place, where visitors with health questions can exchange ideas with peers and experienced experts. For this wonderful health platform, we think along and help develop new strategies and campaigns to improve Dokter.nl and generate more income. Various campaigns have since emerged from the collaboration with Dokter.nl. Among other things a content and health insurance campaign in collaboration with Independer and a lead generation campaign for Mantelzorgcontact. In addition, Prodos helped raise the social media activities of Dokter.nl to a new level, as a result of which the number of followers has more than doubled on Facebook.

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Loods 5

Loods 5 has been around since 1999. What started as a factory outlet has grown into a fully-fledged home furnishing store where you can go to with every housing wish. In the stores and online you can find new furniture and home accessories, but also a lot of inspiration. Prodos supports Loods 5 in providing insight into and analysing the available online data. Based on this, new and more accurate decisions can be made that contribute to the exponential online growth of one of the largest online living & inspiration platforms in the Netherlands.

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McGregor

McGregor is one of the largest fashion brands in the Netherlands. The company wants to fully perform with their new webshop. We support the Dutch webshop in the area of conversion optimization. We draw up hypotheses and test them by means of A/B tests. By improving various aspects of the website, we contribute to the incremental improvement of the overall conversion rate on the webshop.

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Koffievoordeel & Koffiemarkt

Koffievoordeel en Koffiemarkt are two labels of E-luscious and they focus on the sale of coffee and accessories on the Dutch and Belgian market. We are responsible for the full online performance for both labels. Prodos works on a daily basis to maximise the results from all advertising, affiliate and shopping campaigns.

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Artnight

Artnight is an international platform for and by painters. Experienced painters can offer workshops to a wide audience on this platform. These unique workshops are offered at the most beautiful and inspiring locations. Prodos is responsible for generating more quality traffic to the website of Artnight, with the aim of filling the various workshops with participants. The emphasis is on the effective deployment and expansion of the various social campaigns in the Facebook and Instagram network.

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De Wijnbeurs

De Wijnbeurs is a webshop that focuses on the online sale of wine in the Netherlands and Belgium. They imported directly without the intervention of other parties. Prodos is responsible for the performance of the Shopping and Search campaigns within the Google search network. In addition, Prodos also advises on the use of other online marketing channels.

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RE / MAX Totaal Makelaars

RE / MAX Totaal Makelaars is the largest broker in Rotterdam and surroundings with the most local approach. In close cooperation, Prodos is responsible for maximising online visibility and realising leads. For this, Prodos uses effective lead generation, branding and retargetting campaigns via Google, Facebook and Instagram.

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4moms

Shop4moms.nl is a webshop in revolutionary baby products. 4moms is a fast growing company that changes the way parents think about baby supplies by creating remarkably better products! Prodos has created a completely new webshop for 4moms in the Netherlands and Belgium. In addition, we are currently helping with search engine marketing and social media marketing to reach the right target group and generate as many online sales as possible.

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LinkPizza

LinkPizza is Holland’s largest marketplace for authentic sponsored content where advertisers and influencers can find each other. Prodos does performance based lead generation for LinkPizza. Our job is to ensure sufficient new growth of advertisers and agencies as well as influencers and publishers on the LinkPizza platform. We also think along on a strategic and executive level.

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Enthusiastic yet?

Do you want to take your current online platform to a new level? Or do you have an idea and want to develop a completely online concept?